LiftSignals detects disengagement signals 30–90 days before a customer churns — so you can intervene while there's still time to save the relationship.
Without early detection, the revenue loss is invisible until it's irreversible.
THE PROBLEM
E-commerce brands lose customers every day without realising it. There's no breakup email. No cancellation form. Customers just stop. They open fewer emails. They visit less. Their cart sits empty.
And your dashboard? It shows last month's revenue just fine. It doesn't show you who's 60 days away from being gone forever.
What your dashboard shows
What's actually happening
The revenue cliff is 90 days away.
THE COST
$127
avg CAC for e-commerce
The average e-commerce brand spends $127 to acquire a new customer. When that customer churns quietly, every dollar of that acquisition cost becomes a loss. And then you pay again to replace them.
68%
churn silently
68% of customers who leave never raise a complaint, request a refund, or give you any signal you'd catch manually. They simply stop engaging. By the time you notice, the window to win them back has closed.
5x
more expensive
Winning back a churned customer through paid channels costs 5 times more than retaining an at-risk one. Every customer you lose and need to reacquire compounds your marketing cost structure permanently.
THE SOLUTION
LiftSignals monitors every customer's behavioral signals continuously — purchase frequency, email engagement, site visits, and recency — and calculates a real-time Churn Risk Score for each one. When a customer starts drifting, you know 30 to 90 days before they're gone.
RECENCY SIGNAL
Days since last purchase
47 days
Normal: <21 days · At risk: 21–60 days · Churning: 60+ days
ENGAGEMENT SIGNAL
Email open rate trend
↓62% drop in open rate over last 8 weeks
FREQUENCY SIGNAL
Site visit frequency
Was visiting 4× per week. Now: once per month.
VALUE SIGNAL
Average order value trend
AOV dropped 40% over last 3 orders
Recency ↑ + Engagement ↓ + Frequency ↓ + AOV ↓ = 🔴 High Churn Risk
CHURN RISK INTELLIGENCE
LiftSignals gives every customer a Churn Risk Score from 1–100 and groups them into risk tiers. You see who needs attention today — not who churned last quarter.
| Customer | Risk Score | Risk Tier | Last Purchase | Signal | Action |
|---|---|---|---|---|---|
| Sarah M. | 🔴 87 | Critical | 61 days ago | Open rate ↓72% | |
| James T. | 🟠 74 | High | 38 days ago | No purchases last 2 months | |
| Priya K. | 🟡 58 | Medium | 22 days ago | AOV dropped 35% | |
| Daniel W. | 🟡 52 | Medium | 19 days ago | Visit frequency halved | |
| Emma R. | 🟢 23 | Low | 4 days ago | All signals healthy | |
| Marcus L. | 🟢 11 | Healthy | Yesterday | Recent purchase |
HOW IT WORKS
LiftSignals tracks purchase recency, email engagement, visit frequency, and order value for every customer — automatically, every day.
Each customer receives a dynamic risk score (1–100) that updates as their behavior changes. Rising risk triggers automatic alerts.
Push at-risk segments directly to Klaviyo for win-back sequences, or to Meta Ads for suppression. The right action, for the right customer, at the right moment.
LiftSignals recalculates every customer's churn risk score every 24 hours. A customer who re-engages today moves out of the at-risk tier automatically.
INTERVENTION PLAYBOOKS
Score: 75–100
No purchase in 60+ days · Email engagement collapsed
These customers are one step from gone — act immediately
30–0
days of advance warning before churn
0%
win-back rate on Critical Risk customers with personalized sequences
0x
cheaper to retain an at-risk customer than reacquire a churned one
0
customers flagged as at-risk in an average store on day one
GET STARTED
Connect your store and LiftSignals surfaces your at-risk customers automatically. No data science. No manual audits. Just a clear list of who needs your attention — today.
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