Legal

    Terms of Service

    Last updated: January 1, 2025

    These Terms of Service govern your access to and use of LiftSignals. By creating an account or using the service, you agree to be bound by these terms.

    1 Acceptance of Terms

    These Terms of Service ("Terms") constitute a legally binding agreement between you (individually or on behalf of an entity, "you" or "Customer") and LiftSignals, Inc. ("LiftSignals", "we", "us", or "our"), governing your access to and use of the LiftSignals platform and related services (collectively, the "Service").

    By creating an account, clicking "Start Free Trial", or otherwise accessing or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy (incorporated herein by reference).

    If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms. If you do not have that authority, or if you do not agree with these Terms, do not use the Service.

    You must be at least 18 years old and operate a legally registered business to use LiftSignals.


    2 Description of Service

    LiftSignals provides an AI-powered customer intelligence platform designed for e-commerce businesses. The Service includes:

    • Twelve (12) statistical intelligence modules that analyze your customer data to generate customer segmentation, behavioral predictions, revenue forecasts, and risk scores ("Intelligence Outputs")
    • An AI-powered synthesis layer ("AI Insights") that reads the Intelligence Outputs from all active modules and generates weekly prioritized marketing action recommendations based exclusively on your store's data
    • Integrations with supported e-commerce platforms, payment processors, and data sources
    • A web-based application dashboard for accessing intelligence outputs
    • Data export capabilities
    • Customer support as described in your plan tier

    The specific features available to you depend on your subscription plan (Starter, Growth, Agency, or Enterprise) as described at liftsignals.com/pricing. We reserve the right to modify, update, or discontinue features of the Service with reasonable notice.


    3 Account Registration

    3.1 Account Creation

    To use the Service, you must register for an account by providing accurate, complete, and current information. You are responsible for maintaining the accuracy of your account information and updating it promptly if it changes.

    3.2 Account Security

    You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to:

    • Use a strong, unique password for your LiftSignals account
    • Not share your login credentials with anyone outside your authorized team
    • Notify us immediately at security@liftsignals.com if you suspect unauthorized access

    LiftSignals is not liable for losses arising from unauthorized account access caused by your failure to maintain credential security.

    3.3 User Accounts

    Your subscription plan includes a specified number of user seats. Each seat may be used by one named individual. Sharing a single account across multiple users is a material breach of these Terms.


    4 Subscription Plans and Billing

    4.1 Plans and Pricing

    PlanMonthly PriceCustomer LimitUsers
    Starter$499/mo30,000 customers2
    Growth$799/mo200,000 customers5
    Agency$2,499/mo5 workspaces10
    EnterpriseCustom1M+ customersUnlimited

    Annual billing is available at a 15% discount. Prices are in US Dollars and exclusive of applicable taxes.

    4.2 Free Trial

    LiftSignals offers a 14-day free trial for new accounts on Starter, Growth, and Agency plans. No credit card is required to start a trial. At the end of the trial, you must provide payment information to continue using the Service. If you do not provide payment information, your account will be suspended and your data retained for 30 days before deletion.

    4.3 Billing and Payment

    Subscriptions are billed in advance on a monthly or annual basis. By providing payment information, you authorize LiftSignals (via our payment processor, Stripe) to charge you for your subscription at the beginning of each billing cycle.

    All charges are non-refundable except as expressly provided in these Terms. If a payment fails, we will retry up to three times over a seven-day period. If payment remains outstanding after seven days, we may suspend access to your account.

    4.4 Plan Changes

    • Upgrades: Take effect immediately. You will be charged a prorated amount for the remainder of the current billing cycle.
    • Downgrades: Take effect at the start of the next billing cycle. Data associated with features no longer included in your new plan will be retained for 30 days after downgrade.
    • Enterprise: Custom pricing and terms apply. Contact sales@liftsignals.com.

    4.5 Taxes

    You are responsible for all applicable taxes associated with your subscription, except for taxes based on LiftSignals' net income. If LiftSignals is required to collect taxes on your behalf, those amounts will be added to your invoice.

    4.6 Price Changes

    We may change our subscription prices upon 60 days' written notice to your registered email address. If you do not agree to a price change, you may cancel your subscription before the price change takes effect. Continued use of the Service after the effective date constitutes acceptance of the new pricing.


    5 Acceptable Use

    5.1 Permitted Use

    You may use the Service solely for your legitimate internal business purposes — specifically, to generate customer intelligence from your own e-commerce customer data.

    5.2 Prohibited Use

    You agree not to:

    (a) Use the Service to analyze customer data you do not have the legal right to process, including data obtained without proper consent under applicable privacy laws

    (b) Attempt to reverse engineer, decompile, disassemble, or derive the source code of the Service or any underlying models

    (c) Use the Service to develop a competing product or service, or to benchmark the Service for competitive intelligence purposes without our prior written consent

    (d) Resell, sublicense, or otherwise make the Service available to third parties, except as expressly permitted under the Agency plan

    (e) Introduce malicious code, malware, or any content that could damage, disable, or impair the Service

    (f) Circumvent or attempt to circumvent any usage limits, authentication systems, or security measures

    (g) Use automated means to access or scrape the Service beyond what is permitted by our API documentation

    (h) Use the Service in any way that violates applicable law, including data protection, anti-spam, or consumer protection regulations

    Violation of these acceptable use provisions may result in immediate suspension or termination of your account without refund.


    6 Your Data

    6.1 Ownership

    You retain full ownership of all data you upload, connect, or generate through the Service ("Customer Data"), including your store's customer records, order history, and any exports. LiftSignals does not claim any ownership rights over Customer Data.

    6.2 License to LiftSignals

    You grant LiftSignals a limited, non-exclusive, non-transferable license to access, process, and analyze your Customer Data solely to provide the Service to you. This license terminates when you cancel your account or when we are no longer providing the Service to you.

    6.3 Data Processing

    Where LiftSignals processes personal data on your behalf (such as your customers' names, email addresses, and purchase histories), LiftSignals acts as a data processor and you act as the data controller. You are responsible for ensuring you have the legal right to share this data with LiftSignals for processing, including obtaining any required consents from your customers under applicable privacy laws (GDPR, CCPA, etc.).

    6.4 AI Processing

    The AI-Powered Recommendations feature processes Intelligence Outputs — the derived analytical scores, segments, and predictions generated by running the 12 statistical intelligence modules on your Customer Data — to produce weekly prioritized action recommendations ("AI Insights").

    For clarity:

    • Intelligence Outputs (such as customer risk scores, CLV tiers, RFM segments, and propensity rankings) are derived data generated from your Customer Data through the operation of the Service
    • The AI Insights feature processes these Intelligence Outputs solely to generate recommendations for your account
    • AI Insights generated from your Intelligence Outputs are not shared with, accessible by, or used to benefit any other LiftSignals customer
    • LiftSignals does not use your Customer Data or Intelligence Outputs to train, fine-tune, or improve any shared or general-purpose machine learning model

    The license granted in Section 6.2 extends to LiftSignals' processing of Intelligence Outputs for the purpose of generating AI Insights under this Section 6.4.

    6.5 Data Processing Agreement

    Enterprise customers and any customer subject to GDPR are entitled to execute a Data Processing Agreement (DPA) with LiftSignals. To request a DPA, contact privacy@liftsignals.com.

    6.6 No Use of Data for Other Customers

    LiftSignals will not use your Customer Data to generate intelligence for, or to train shared models used by, any other customer. All intelligence outputs are generated exclusively from your data and returned only to you.

    6.7 Data Portability

    You may export your intelligence outputs at any time from your account settings. We provide exports in CSV and JSON formats. Upon termination, we will make your data available for export for 30 days.


    7 Intellectual Property

    7.1 LiftSignals IP

    The Service — including the software, intelligence models, algorithms, user interface, documentation, and all associated intellectual property — is owned exclusively by LiftSignals and protected by copyright, trade secret, and other intellectual property laws. These Terms do not grant you any rights in LiftSignals' intellectual property except the limited right to use the Service as described herein.

    7.2 Feedback

    If you provide suggestions, ideas, or feedback about the Service ("Feedback"), you grant LiftSignals a perpetual, irrevocable, royalty-free license to use that Feedback in any way, without obligation to you. You waive any moral rights in such Feedback.

    7.3 LiftSignals Trademarks

    "LiftSignals" and associated logos are trademarks of LiftSignals, Inc. You may not use our trademarks without prior written permission, except as needed to identify that you are a LiftSignals customer.


    8 Confidentiality

    Each party may receive confidential information from the other party in connection with these Terms ("Confidential Information"). Each party agrees to:

    • Maintain the confidentiality of the other party's Confidential Information using at least the same degree of care it uses for its own confidential information, but no less than reasonable care
    • Not disclose Confidential Information to third parties without prior written consent
    • Use Confidential Information only for the purposes contemplated by these Terms

    Confidential Information does not include information that: (a) is or becomes publicly available through no breach of this agreement; (b) was already known to the receiving party at the time of disclosure; (c) is independently developed by the receiving party without use of the Confidential Information; or (d) is disclosed pursuant to a legal obligation.


    9 Third-Party Integrations

    The Service integrates with third-party platforms and services (including Shopify, WooCommerce, Stripe, and others listed at liftsignals.com/integrations). These integrations are subject to the terms and privacy policies of those third parties.

    LiftSignals is not responsible for the availability, accuracy, or practices of third-party services. If a third-party integration becomes unavailable or changes its API, LiftSignals will use reasonable efforts to restore or replace the integration but makes no guarantee of continuity.

    Your use of third-party integrations may require you to agree to additional terms with those providers. You are responsible for complying with those terms.


    10 Warranties and Disclaimers

    10.1 LiftSignals' Warranties

    LiftSignals represents and warrants that:

    • It has the authority to enter into these Terms
    • The Service will perform materially in accordance with its documentation
    • It will maintain commercially reasonable security measures
    • It will comply with applicable laws in providing the Service

    10.2 Disclaimers

    EXCEPT AS EXPRESSLY PROVIDED ABOVE, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". LIFTSIGNALS EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING:

    • IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE
    • WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE
    • WARRANTIES REGARDING THE ACCURACY, RELIABILITY, OR COMPLETENESS OF INTELLIGENCE OUTPUTS
    • WARRANTIES THAT THE SERVICE WILL MEET YOUR SPECIFIC BUSINESS REQUIREMENTS

    THE INTELLIGENCE OUTPUTS GENERATED BY LIFTSIGNALS ARE PREDICTIONS AND RECOMMENDATIONS BASED ON STATISTICAL ANALYSIS OF YOUR DATA. THEY ARE PROVIDED FOR INFORMATIONAL PURPOSES AND SHOULD NOT BE THE SOLE BASIS FOR MAJOR FINANCIAL OR OPERATIONAL DECISIONS. ACTUAL RESULTS MAY VARY.

    AI Insights Disclaimer. The AI-Powered Recommendations feature ("AI Insights") generates prioritized marketing action recommendations algorithmically, based on statistical patterns identified in your store's Intelligence Outputs. AI Insights represent probabilistic suggestions derived from historical customer data patterns. LiftSignals does not warrant that:

    • AI Insights recommendations will be accurate, complete, or suitable for your specific business circumstances
    • Following AI Insights recommendations will achieve any particular revenue outcome, conversion rate, or business result
    • AI Insights will identify all material opportunities or risks present in your customer data

    You retain sole and complete responsibility for all marketing decisions, campaigns, and business actions, including any decisions informed by AI Insights recommendations. LiftSignals' liability for any losses arising from reliance on AI Insights recommendations is subject to the limitations set forth in Section 11 of these Terms.


    11 Limitation of Liability

    11.1 Exclusion of Consequential Damages

    TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL LIFTSIGNALS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES — INCLUDING LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION — ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, EVEN IF LIFTSIGNALS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

    11.2 Cap on Liability

    LIFTSIGNALS' TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, REGARDLESS OF THE FORM OF ACTION, WILL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU TO LIFTSIGNALS IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR (B) ONE HUNDRED DOLLARS ($100).

    11.3 Essential Basis

    THE PARTIES ACKNOWLEDGE THAT THE LIMITATIONS OF LIABILITY IN THIS SECTION REFLECT A REASONABLE ALLOCATION OF RISK AND ARE AN ESSENTIAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN THE PARTIES. LIFTSIGNALS WOULD NOT PROVIDE THE SERVICE WITHOUT THESE LIMITATIONS.


    12 Indemnification

    You agree to indemnify, defend, and hold harmless LiftSignals, its officers, directors, employees, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:

    (a) Your use of the Service in violation of these Terms

    (b) Your violation of any applicable law, including data protection laws

    (c) Your failure to obtain necessary consents for the Customer Data you process through the Service

    (d) Your infringement of any third-party intellectual property or other rights


    13 Term and Termination

    13.1 Term

    These Terms commence when you create an account and continue until your subscription is terminated.

    13.2 Termination by You

    You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing cycle. You will retain access to the Service through the end of the period you have paid for.

    13.3 Termination by LiftSignals

    LiftSignals may suspend or terminate your access to the Service:

    • Immediately, if you materially breach these Terms and fail to cure the breach within 10 days of written notice
    • Immediately, without notice, for violations of the Acceptable Use provisions or for non-payment
    • Upon 30 days' written notice for any reason (in which case we will refund any prepaid fees for the unused portion of your subscription)

    13.4 Effect of Termination

    Upon termination:

    • Your access to the Service will cease
    • Your Customer Data will be available for export for 30 days, then permanently deleted
    • Provisions of these Terms that by their nature should survive termination (including Sections 6.1, 7, 8, 11, 12, and 15) will survive

    14 Changes to These Terms

    We may update these Terms from time to time. When we make material changes, we will:

    • Update the "Last updated" date at the top of this page
    • Send email notice to all account holders at least 30 days before the changes take effect
    • Display a notice in the application

    Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you may terminate your subscription before the effective date.


    15 Governing Law and Dispute Resolution

    15.1 Governing Law

    These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of law provisions. The UN Convention on Contracts for the International Sale of Goods does not apply.

    15.2 Informal Resolution

    Before filing a formal claim, the parties agree to attempt to resolve any dispute by contacting legal@liftsignals.com and engaging in good-faith negotiations for at least 30 days.

    15.3 Arbitration

    Any dispute, claim, or controversy arising out of or relating to these Terms that is not resolved informally will be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, in Wilmington, Delaware.

    15.4 Class Action Waiver

    You agree to resolve disputes with LiftSignals on an individual basis only. Class actions and class arbitrations are not permitted.

    15.5 EU/UK Customers

    Notwithstanding the above, customers located in the European Economic Area or United Kingdom may bring claims in the courts of their country of residence and are entitled to the protection of mandatory consumer protection laws in their jurisdiction.


    16 General Provisions

    16.1 Entire Agreement

    These Terms, together with the Privacy Policy and any executed Order Form or DPA, constitute the entire agreement between you and LiftSignals with respect to the Service and supersede all prior agreements and understandings.

    16.2 Severability

    If any provision of these Terms is found to be unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will remain in full force and effect.

    16.3 Waiver

    LiftSignals' failure to enforce any provision of these Terms will not constitute a waiver of its right to enforce that provision in the future.

    16.4 Assignment

    You may not assign these Terms or your rights under them without LiftSignals' prior written consent. LiftSignals may assign these Terms in connection with a merger, acquisition, or sale of assets.

    16.5 Force Majeure

    Neither party will be liable for delays or failures in performance resulting from causes beyond its reasonable control, including natural disasters, acts of government, internet outages, or third-party service failures.

    16.6 Notices

    Notices from LiftSignals to you will be sent to the email address associated with your account. Notices from you to LiftSignals must be sent to legal@liftsignals.com.


    17 Contact

    For questions about these Terms:

    Email: legal@liftsignals.com

    Response time: Within 5 business days

    Questions about these terms?

    legal@liftsignals.com