LiftSignals classifies every customer by their discount behavior — so you stop giving margin away to customers who would have paid full price, and start targeting incentives at the customers who actually need them to convert.
Emma R.
Full Price Buyer9 of 9 purchases at full price
Never opened a discount email
AOV: $142
→ Never discount
James T.
Occasional Discount3 of 8 purchases used a code
Discounts under 15% only
AOV: $98
→ Small incentives only
Priya K.
Discount Dependent7 of 7 purchases used a discount
Never buys at full price
AOV: $67
→ Use discounts carefully
Marcus L.
Full Price Buyer12 of 12 purchases at full price
High CLV
AOV: $187
→ Never discount
Sarah M.
Deal SeekerOnly buys during sale events
0 full price purchases
AOV: $54
→ Sale events only
Daniel W.
Occasional Discount4 of 11 purchases used a code
Responds to free shipping
AOV: $113
→ Free shipping offer
2,847 customers classified · $31,200 in margin recovered last month
THE PROBLEM
Your email list contains full-price loyalists who have never once waited for a sale. It contains deal seekers who will only ever buy during your deepest discount events. And a large middle tier who respond to the right incentive at the right size.
When you send a 20% off email to everyone, you convert the deal seekers. You also hand 20% off to thousands who were going to buy at full price anyway. That's not a marketing strategy. That's a margin leak with an unsubscribe button.
Sending 20% off to everyone
20% off sent to 4,000 customers
Conv. rate: 4.2%Sensitivity-matched offers
Right offer to right customer only
Conv. rate: 6.8% · Margin: +22%THE COST
23% margin erosion
Every time a full-price loyal customer receives a discount email, you teach them something: if they wait, the price goes down. Once you've trained a full-price buyer to expect discounts, reversing that behaviour costs more than the margin you saved.
↓ 34% on repeat
Customers who only buy on discount have an average AOV 34% lower than full-price buyers — and a CLV less than half. Worse, they require increasingly deep discounts to convert over time.
6× CAC to replace
Every dollar of unnecessary discount is a dollar that could have funded acquisition, retention, or product development. Brands caught in a discount spiral need higher volumes just to maintain the same profit.
THE SOLUTION
LiftSignals analyzes every customer's purchase history to classify their discount behavior into one of five sensitivity profiles. Each profile tells you the right offer strategy — so every campaign maximizes both conversion and margin.
% of orders using a discount code
0% discount usage = Full Price Buyer · 100% = Discount Dependent
What discount % triggers a purchase
Responds only to 20%+ = Deal Seeker · Responds to free shipping = Value-Sensitive
Last full-price purchase timing
9 consecutive full-price orders → locked Full Price Buyer classification
Purchases correlated with sale events
All purchases cluster in sale windows → Deal Seeker classification
Usage(0%) + Depth(never responds) + Recency(9 full-price) + Timing(no correlation) = 🟢 Full Price Buyer
DISCOUNT SENSITIVITY PROFILES
LiftSignals assigns every customer one of five discount sensitivity profiles based on their complete purchase history. Each profile has a clear recommended offer strategy.
Full Price Buyer
Never uses discounts
Avg AOV: $157Offer strategy:
No discounts. Ever. Loyalty rewards and exclusive access only.
Value Sensitive
Responds to free shipping or gift-with-purchase
Avg AOV: $124Offer strategy:
Free shipping threshold or GWP. Never percentage discounts.
Occasional Discount
Uses codes 20–50% of the time
Avg AOV: $103Offer strategy:
Small discounts (10–15%) timed to purchase windows. Not every campaign.
Deal Seeker
Only converts on 20%+ discounts
Avg AOV: $78Offer strategy:
Reserve for sale events only. Don't activate outside peak sale windows.
Discount Dependent
Every purchase uses a discount code
Avg AOV: $61Offer strategy:
Minimal engagement. Exclude from paid retargeting. Accept low margin or let go.
MONTHLY MARGIN IMPACT OF SENSITIVITY-MATCHED OFFERS vs. BLANKET 20% OFF
Net margin improvement: +$8,200/month
HOW IT WORKS
LiftSignals analyzes each customer's complete order history — which orders used discount codes, what discount depth triggered purchase, and whether purchases correlate with sale events.
Each customer is classified into one of five profiles based on their discount behavior patterns. Classifications update as new purchases come in — a formerly discount-dependent customer who starts buying full-price will move up.
Sensitivity profiles sync directly to your campaign tools. Your Full Price Buyers get the product email with no offer. Your Occasional Discount segment gets the 10% version. Your Deal Seekers get held for the next sale event.
Classifications update monthly as new purchase data arrives. A customer's profile can improve over time — a deal seeker who responds to a loyalty program may graduate to Value Sensitive within two quarters.
OFFER STRATEGY PLAYBOOKS
1,247 customers
Never uses discounts · High AOV · High CLV
Your most margin-protective customers — treat them with exclusivity, not offers
$0
in margin recovered per month by matching offers to sensitivity profiles
0
distinct discount sensitivity profiles classified automatically
0%
average margin erosion from blanket discounting in e-commerce
0%
conversion rate on sensitivity-matched campaigns vs. 4.2% for uniform discounts
GET STARTED
Connect your store and LiftSignals classifies every customer's discount sensitivity automatically. Stop giving margin away to customers who would have paid full price — and start protecting the customers worth protecting.
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