Intelligence Module · Market Basket Analysis

    Your Customers Are Telling You What to Recommend. Are You Listening?

    LiftSignals analyzes every order in your store to discover which products are bought together — so you can recommend the right product at the right moment and unlock revenue hiding in your catalog.

    847 product pairs identified · Top pair lift: 3.4× baseline purchase rate

    THE PROBLEM

    You recommend by gut feel. Your data knows better.

    Most e-commerce brands use one of three product recommendation strategies: bestsellers, 'similar items', or whatever the merchandising team felt like featuring this week. None of these use the most powerful signal available — your actual customer purchase patterns.

    Your order history contains thousands of data points on which products real customers buy together, in sequence, and repeatedly. That signal is sitting unused while you guess.

    Recommendations based on gut feel

    You might also like:

    🕯️ Candle
    🧢 Hat
    📓 Notebook
    🕶️ Sunglasses
    Recommendation click-through: 1.2%

    Manual curation. No purchase signal. Pure guesswork.

    Recommendations based on co-purchase data

    Frequently bought with Running Shoes:

    🦶 Insoles68% also bought
    🧦 Sports Socks54% also bought
    💧 Water Bottle41% also bought
    🎒 Gym Bag34% also bought
    Recommendation click-through: 8.7%

    Data-driven. Based on 12,400 real orders. Zero guesswork.

    THE COST

    Every order without a relevant upsell is revenue you left behind

    +32% AOV potential

    The add-on sale you never made

    When 68% of customers who buy running shoes also buy insoles, every shoe order that ships without an insole recommendation is a 32% AOV increase you walked away from. At 500 orders a month that's a significant revenue gap — created entirely by silence.

    1.2% CTR

    Generic recommendations get ignored

    'Customers also viewed' populated by bestsellers has a 1.2% click-through rate industry-wide. When you show customers something they'd actually buy together — based on real co-purchase data — that number climbs to 8.7%. The gap is not the customer. It's the recommendation.

    73% unbundled

    Your natural bundles are invisible to customers

    73% of customers who would have bought a product bundle never see one — because you haven't built it yet, or it's buried in your catalog. Market basket data tells you exactly which bundles your customers are already self-assembling. You just need to make them explicit.

    THE SOLUTION

    Co-Purchase Intelligence Hidden in Your Orders

    Market Basket Analysis mines your complete order history to discover which products are statistically likely to be purchased together. LiftSignals calculates association strength, lift scores, and confidence levels for every product pair — then surfaces actionable recommendations.

    S

    Support

    How often do these two products appear in the same order?

    0%

    12.4% of all orders contain both Running Shoes + Insoles

    Frequency of co-occurrence
    C

    Confidence

    Of customers who bought Product A, what % also bought Product B?

    0%

    68% of Running Shoe buyers also purchased Insoles

    Directional purchase probability
    L

    Lift

    How much more likely is this pair vs. random chance?

    0×

    Insoles are 3.4× more likely to be bought with Shoes than alone

    Strength above baseline

    Support(12.4%) + Confidence(68%) + Lift(3.4×) = 🟢 Strong Bundle Signal

    CO-PURCHASE INTELLIGENCE

    Every product pair ranked. Every bundle visible.

    LiftSignals maps every product combination across your order history and ranks them by association strength. The result: a complete view of which products to recommend, bundle, and cross-sell.

    Product AProduct BConfidenceLiftSupportOpportunity
    Running ShoesInsoles68%3.4×12.4%Bundle now
    Yoga MatResistance Bands54%2.9×9.8%Bundle now
    Coffee MakerFilters71%4.1×18.2%Add to PDP
    Face SerumMoisturiser62%3.1×11.3%Add to PDP
    Protein PowderShaker58%2.7×8.9%Email campaign
    Laptop StandUSB Hub47%2.3×7.4%Email campaign
    NotebookPen Set43%2.1×6.8%Low priority
    Top 10 pairs account for 34% of all multi-item orders
    14 unbundled high-confidence pairs identified in your catalog
    Avg AOV when recommended pair is accepted: +$31.40

    HOW IT WORKS

    From orders to product recommendations in minutes

    Full history

    Analyze Every Order

    LiftSignals processes your complete order history — every transaction, every product combination — to identify which items appear together with statistical significance.

    Confidence scored

    Rank Every Product Pair

    Each product pair receives a Support, Confidence, and Lift score. Pairs are ranked by association strength and filtered to surface only statistically meaningful relationships — not coincidences.

    Multi-channel

    Deploy Recommendations Everywhere

    Push your top product pairs to post-purchase email sequences, product page 'frequently bought together' sections, or bundle campaigns. One data source — multiple revenue touchpoints.

    Market basket scores refresh as new orders come in. A new product that starts showing consistent co-purchase patterns with an existing bestseller surfaces automatically within days.

    ACTIVATION PLAYBOOKS

    Turn co-purchase data into revenue everywhere

    Bought Together
    PDP Bundles

    Confidence 60%+

    High-confidence pairs · Same session · Zero friction

    The highest-converting placement — shown at the exact moment of intent

    What to do

    • Add a 'Frequently Bought Together' section to every high-traffic product page
    • Use only pairs with confidence above 60% — lower pairs create noise and dilute trust
    • Show the bundle price as a single combined total — reduce cognitive load
    • One-click 'Add both to cart' button — remove all friction from the upsell
    • A/B test bundle positioning: below the fold vs. next to Add to Cart
    PDP bundle click-through vs. generic 'you might also like': 8.7× higher

    0×

    higher recommendation CTR vs. generic 'you might also like'

    +0%

    average order value on confirmed bundle purchases

    0%

    conversion rate on post-purchase upsell emails using co-purchase pairs

    0

    product pairs analyzed across your catalog on day one

    GET STARTED

    Discover what your customers already buy together

    Connect your store and LiftSignals maps every co-purchase relationship in your catalog automatically. See your top product pairs, bundle opportunities, and cross-sell sequences — in minutes.

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