Working with repurchase candidates

Who are repurchase candidates?

Repurchase candidates are customers with a repurchase score above 0.6 who haven't purchased in 30+ days. They're not at churn risk yet — they intend to buy again — they just need a reminder at the right moment.

Finding them

Go to Grow → Repurchase candidates. The list is sorted by repurchase score (highest first) and shows each customer's last purchase date, predicted next purchase product category, and optimal send time.

Best practices

• Personalise your outreach with the predicted product category (visible on each row and on the Customer Profile)
• Use the optimal send time to schedule the email for when they're most likely to engage
• Don't use a discount by default — high-repurchase-score customers often buy without one. Save discounts for customers in the win-back window
• Set up a daily scheduled export from Audiences using the "Repurchase ready" template to keep your Klaviyo flow populated automatically