Pre-built audience templates
What are audience templates?
Audience templates are pre-configured filter combinations for the most common retention use cases. Clicking a template opens the Audience builder with the filters pre-filled — you can use them as-is or customise before saving.
Available templates
| Template | Filter logic | Typical size |
|---|---|---|
| Critical churn risk | Churn score ≥ 81 | 1–3% of base |
| Champion VIPs | RFM = Champions AND CLV tier ≥ Loyal | 5–15% of base |
| Win-back window open | Win-back window = open | 1–5% of base |
| Repurchase ready | Repurchase score ≥ 0.6 AND days since order ≥ 30 | 5–20% of base |
| High-CLV one-time buyers | Order count = 1 AND predicted CLV ≥ $400 | 1–8% of base |
| CLV tier movers | CLV tier gap ≤ $150 | 2–10% of base |
| Watch band — early warning | Churn score 31–60 | 10–25% of base |
| New customers (last 30 days) | First order date ≥ -30d | Varies |
| Former Champions now At-Risk | RFM = At-Risk AND previous RFM = Champions | 0.5–3% of base |
Access templates from Audiences → Browse templates or from the empty state of the Audiences screen.
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