Google Ads integration (Customer Match)

Use cases

• Increase bids for high-CLV customers visiting your site via Google Shopping
• Exclude churning customers from broad acquisition campaigns
• Target at-risk customers with Display retargeting as part of a multi-channel approach

Requirements

Your Google Ads account must have Customer Match enabled. Google requires a minimum account age and spend history for Customer Match eligibility — check your account's policy eligibility in Google Ads settings.

Connecting

Go to Settings → Integrations → Google Ads → Connect. OAuth flow with Google. Select the specific Ads account to connect.

Match rate expectations

Google typically matches 40–60% of uploaded emails to Google accounts. A lower match rate is normal and doesn't indicate a problem — it's a limitation of the email-to-Google-account matching process.