Meta Ads integration (Custom Audiences)

Use cases

• Suppression — Exclude at-risk customers from acquisition ads to avoid wasting budget on people you're trying to retain via email
• Lookalike audiences — Upload your Champions segment to Meta and let Meta find similar customers to acquire
• Retargeting — Target win-back candidates with personalised ads as part of a multi-channel win-back campaign

Privacy and hashing

LiftSignals hashes all email addresses using SHA-256 before sending to Meta. Plain email addresses are never transmitted. This matches Meta's Customer Match specification.

Connecting

Go to Settings → Integrations → Meta Ads → Connect. You'll be redirected to Meta's OAuth flow to authorise LiftSignals to access your Meta Ads account. Select the ad account you want to use.